We believe in stop-motion. Vine and Instagram formats are changing the TV landscape forever. To Lenovo we proposed to shoot a series of short episodes that can be used as TVC in the long form and a series of short videos, taken apart and applied across social media platforms.

The many uses of Lenovo’s Yoga 500 lended itself to a variety of vignettes. The way you can use the various functions of this versatile laptop/tablet through your day is shown through mini-stories told in a funny way using stop-motion. In the TVC we go through the different uses corresponding to a day of an ordinary user’s life. Simple and colorful, we found an ideal way Lenovo can demonstrate the variability of Yoga 500.