The client’s brief was to dress up an old product. A family of products so old that most people didn’t even know they existed although they make up most of the known detergents and household chemicals. These are the houshold chemicals of our grandmothers. Sodium bicarbonate, citric acid, whitening salt all sound a bit scary until you learn that they are the basis of the least harmful, cleanest household solutions for cooking, cleaning, washing.
The brand name we created was a whole sentence in Hungarian. A kind of sigh that meets most people’s real sentiments: Back in the day everything was better!
We produced a range of products with a pattern that is contemporary and respectful to tradition at the same time. The packging we created in cooperation with the clients are transparent, in line with the honesty and straightforwardness of the brand.