/ Stabilo Mother’s Day TVC

STABILO and Spatium got together and decided to say something nice to mothers. No need to explain the intent, of course. Deep into the topic, following interviews and loads of research we arrived at the conclusion that what maybe matters most to mums is the fear of not being a perfect mum. To relieve them from this anxiety we decided to say something reassuring based on an insight from kids. Our spot is a story of what a mother goes through during her day and how her child sees her and draws her wit STABILO tools. She goes through her day living the real life of a mum with all the nice and not so nice things. Our message is that no matter what, kids find their mums just perfect the way they are.